Jan-Reinier Swinkels in gesprek met Dick Kroot

okt 4, 2016 | Inspiratie | 161 reacties

Om een positieve merkbeleving te krijgen, onderhoudt Bavaria een goed contact
met iedereen die met het bier uit Lieshout in aanraking komt. Ook veehouders
zouden zo’n strategie moeten hebben, stelt algemeen directeur Jan-Renier
Swinkels. “Laat aan iedereen zien wat je doet. Leg uit hoe je het doet zodat
consumenten weten waarover ze het hebben als ze vlees eten.”

Bekijk het volledige interview in PDF

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